CO-OP ADVERTISING

OVERVIEW

Simply stated, co-op advertising is any ad with a shared cost. In co-op, a distributor, such as Paramount Domestic Television, will pay part of your costs for advertising our programming product. This can include:

- Radio
- Outdoor
- Cable
- Print
- Non-traditional opportunities that you 
  feel strongly about using--subject to 
  Paramount’s approval.

MEDIA CRITERIA: To qualify for co-op, you must meet certain Paramount guidelines, such as:

- Running on-air promos within 
  compatible programming, or in time 
  periods adjacent to the show you’re 
  promoting.
- Targeting your radio buys on stations 
  that will deliver our key demo.
- Placing your Outdoor in 
  demographically-targeted areas and 
  on heavily-trafficked roads.

PROPOSAL INFORMATION / REQUIREMENTS: When you submit your co-op proposal to Paramount, please be sure to include the correct documentation, as outlined on the next page.

SHARED (CO-OP) ADVERTISING PROGRAM

We are happy to work with you on your co-op needs for STAR TREK: VOYAGER.  In preparing a request for co-op, it is of critical importance to Paramount that you have a fixed schedule of spots which you are committed to running to promote VOYAGER -- especially :30s.

To request co-op, please review the guidelines below.  A Co-op Proposal Form and an On-Air Commitment Form are also included, which you can attach to your local media plan.

WHAT WE LOOK FOR IN A LOCAL MEDIA PLAN

When submitting your media plans for our evaluation, please keep the following guidelines in mind to facilitate the processing of your request: 
 
MEDIA CRITERIA

MEDIA:  
RECOMMENDED GUIDELINES

ON-AIR:
- Promos within compatible 
  programming each half-hour in the 
  2 - 3 hours leading into STAR TREK:
  VOYAGER.
- Promos during daytime, late night, and 
  high-rated weekend programming.

RADIO:
- Targeted stations based on 
  demographic and psychographic 
  research (i.e. Simmons, Media Audit, 
  Scarborough).
- Maximize each station’s cume 
  audience before moving to the next 
  station.
- 3 - 5 spots per day; narrow hours and 
  narrow days per week to maximize 
  frequency and stay within budget 
  parameters.

OUTDOOR:
- Boards placed in high-income areas, 
  surrounding business centers and 
  heavily traveled streets and highways.

CABLE:
- Recommended for markets with 
  systems that cover 50% or more of 
  available households.
- 30 - 40 spots per week.
- Utilize cable network ratings in daypart 
  averages in Nielsen book.

PRINT:
- TV Guide (provided there is effective 
  penetration in market).
- Sunday supplement, including 
  boldface listings.

NON-TRADITIONAL:
- Please send a detailed description of 
  the opportunity.

WHAT WE NEED WITH YOUR CO-OP PROPOSAL

Please take a moment to review the required information below so that you can include the requested documentation with your proposal.

MEDIA:
WHAT TO SUBMIT WITH YOUR CO-OP PROPOSAL

ON-AIR:
- On-air schedule, including promo 
  length, number of spots per week, time 
  period and program (SEE ON-AIR 
  COMMITMENT FORM).

RADIO:
- Radio schedule, including weekly 
  GRPs (reach and frequency by week if 
  available), dayparts, formats, spots per 
  day, cost per point, and TOTAL COST.
- Detail of sponsorships, value-added 
  promotions and/or unique positioning.

OUTDOOR:
- Outdoor schedule with type of unit, 
  number of units, GRP showing and 
  COST.

CABLE:
- Cable schedule detailing cable 
  networks, spots per day, dayparts, 
  ratings (if available), and COST.

PRINT:
- Print schedule with size, content, 
  number of insertions, and COST.

NON-TRADITIONAL:
- A detailed description of the 
  opportunity.

PLEASE NOTE: ONLY CASH SCHEDULES WILL BE REIMBURSED.

If you have any questions regarding any aspect of our shared advertising program, we encourage you to call Mimi McLaughlin Newton at 323-956-5549 or Amy Witry at 323-956-5538.  Proposals should be faxed to 323-862-0182.

CO-OP PROPOSAL FORM

STATION   _________________ PROGRAM TIME PERIOD _________

CONTACT _________________ PHONE _______________________

LAUNCH:  NOV SWEEP   FEB SWEEP   
                   MAY SWEEP

CO-OP SUMMARY

MEDIA : RADIO  OUTDOOR  CABLE
               PRINT  OTHER:
TOTAL COST:  
STATION COST:
PARAMOUNT %:
PARAMOUNT COST:
TOTAL:

Media is quoted at  NET   NET PLUS
                                   COMMISSION
AGENCY COMMISSION RATE IS _____% (i.e. 7%, 8%, 15%, etc.)

Please attach media schedules and station on-air commitment for approval.

ON-AIR COMMITMENT FORM

STATION  ___________
MARKET  __________________ PARAMOUNT PROGRAM___________

PROGRAM TIME PERIOD ___________
CONTACT _____________________ PHONE ___________________

THIS COMMITMENT COVERS:  
  LAUNCH   NOV SWEEP
   FEB SWEEP   MAY SWEEP

This is a Monday ­ Friday schedule.    If not, circle the days it covers:  M  Tu  W  Th  F  Sa  Su

Time Period  # :30s  # :15s/20s  # 10s  # IDs  GRPs per week  Programs in which promos appear
6:00 ­ 7:00AM
7:00 ­ 9:00AM
9:00AM ­ 12:00PM
12:00 ­ 1:00PM
1:00  ­ 3:00PM
3:00 ­ 4:00PM
4:00 ­ 5:00PM
5:00 ­ 6:00PM
6:00 ­ 7:00PM
7:00 ­ 8:00PM
8:00 ­ 10:00PM
10:00 ­ 11:00PM
11:00PM ­ 1:00AM

Total GRP’s per week	 ________